An audit of Meta ad accounts reveals 10 fatal errors, specifically diving into the problems with view-through attribution and how it can inflate perceived performance.
An audit of Meta ad accounts reveals 10 fatal errors, specifically diving into the problems with view-through attribution and how it can inflate perceived performance.
A data-backed look at the incrementality of AppLovin, comparing click-based attribution against view-through models to see if the platform creates real demand.
Analysis of why Facebook Ads might be making a comeback, featuring a dedicated technical breakdown of Click-Through vs. View-Through conversions.