The hosts analyze incrementality tests for AppLovin, specifically discussing the absence of view-through attribution settings in certain platforms and the reliance on click-based models.
The hosts analyze incrementality tests for AppLovin, specifically discussing the absence of view-through attribution settings in certain platforms and the reliance on click-based models.
Nik Sharma explains the basics of customer acquisition and attribution, defining click-through windows as a baseline for understanding how conversions are tracked.
Constantine Yurevich provides a breakdown of attribution stacks, discussing various models and why certain platforms ignore specific attribution types.