View-Through Attribution

Answer

This episode audits Meta ad accounts, specifically discussing the validity of 'one day view' (view-through) attribution versus click-based metrics.

Source: Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits on The Bottom Line: Ecommerce Tactics for Profitable Growth.

Top episodes

1. 1. Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   This episode audits Meta ad accounts, specifically discussing the validity of 'one day view' (view-through) attribution versus click-based metrics.

2. 2. Forecasting Series Part 2: How to create and analyse a forecast

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Part of a series on forecasting, this episode explores setting up attribution models and specifically mentions the exclusion or inclusion of view-through data.

3. 3. What 20M Shopify Surveys Reveal About Attribution

   The Unofficial Shopify Podcast

   Explores attribution data from 20 million Shopify surveys to understand how customers actually find brands beyond just clicking on ads.

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