Unlock significant Meta ad account performance improvements by eliminating common, costly errors. This episode provides an actionable roadmap to diagnose and fix mistakes in creative testing, ad management, targeting, attribution, and budgeting within 60 minutes, potentially saving hundreds of thousands of dollars for ecommerce brands.
Key takeaways
Stop running separate creative testing campaigns; Meta's algorithm handles testing within scaling campaigns, making dedicated testing redundant and inefficient.
Avoid manually turning off high-spending ads; trust Meta's machine learning to optimize delivery by suppressing underperforming ads and amplifying winners, unless there are critical reasons like out-of-stock SKUs.
Broaden your Meta ad targeting beyond interests and lookalikes, trusting Meta's algorithm to find relevant audiences based on ad engagement. Focus instead on creating diverse, engaging ad creatives ('creative is the new targeting').
Discard view-through attribution for performance analysis; it often inflates Meta’s reported ROAS by taking credit for sales driven by other channels or organic demand, leading to misinformed optimization decisions.
Eliminate Ad Set Budget Optimization (ABO) with low daily budgets; use manual bids with Campaign Budget Optimization (CBO) to allow Meta to optimize spend across ad sets and achieve your target ROAS more effectively.
Switch from ABO to CBO or manual bids with cost caps, letting Meta optimize ad spend across your campaigns more effectively and reducing the need for constant manual budget adjustments.
Challenge the assumption that you need to manually optimize Meta ads. Meta’s machine learning is often superior at budget and creative decisions; your role is to set strategic guardrails, not micromanage day-to-day delivery.
Audit your Meta ad account for these common pitfalls: separate testing campaigns, premature ad pauses, overly narrow audience targeting, reliance on view-through attribution, and using low-budget ABO campaigns.
Here’s a harsh truth for you…Your Meta ad account is probably bleeding money as we speak. Over the last six months, I’ve been elbow deep in 50+ ad account audits. I’ve gone through all the slides, dug into all the data, and I just keep seeing the same costly mistakes over and over again. And we’re not talking about a few bucks here and there. We’re talking about hundreds of thousands of dollars left on the table. So I’ve put together the top 10 Meta ad account mistakes that are bleeding money from your ad account. And these aren’t theoretical problems. These are real issues I’m spotting in real ad accounts that are costing real brands serious cash right now.Chances are, at least a few of these are hiding in your ad account, too. And the crazy thing is, most of them can be fixed in under an hour.So without further ado, let’s jump right into it. Key Takeaways:00:00 Intro02:35 Creative testing campaigns 04:47 Ads turned off without a rhyme or reason 06:21 Interest and lookalikes 07:31 View-through attribution 10:17 Ad set budget optimization 12:42 No hard exclusions 14:43 Existing vs. new customers 16:28 Different AOVs in one camapign17:55 Creative volume and diversity 20:18 Not running manual bids 22:30 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=67👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium
What does this episode say about paid acquisition?
Stop running separate creative testing campaigns; Meta's algorithm handles testing within scaling campaigns, making dedicated testing redundant and inefficient.
What does this episode say about analytics & attribution?
Avoid manually turning off high-spending ads; trust Meta's machine learning to optimize delivery by suppressing underperforming ads and amplifying winners, unless there are critical reasons like out-of-stock SKUs.
What does this episode say about ai & automation?
Broaden your Meta ad targeting beyond interests and lookalikes, trusting Meta's algorithm to find relevant audiences based on ad engagement. Focus instead on creating diverse, engaging ad creatives ('creative is the new targeting').
What does this episode say about paid acquisition?
Discard view-through attribution for performance analysis; it often inflates Meta’s reported ROAS by taking credit for sales driven by other channels or organic demand, leading to misinformed optimization decisions.
What does this episode say about paid acquisition?
Eliminate Ad Set Budget Optimization (ABO) with low daily budgets; use manual bids with Campaign Budget Optimization (CBO) to allow Meta to optimize spend across ad sets and achieve your target ROAS more effectively.
