Value-Based Pricing

Answer

How Last Crumb uses premium pricing to drive demand and brand equity in the DTC space.

Source: Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box on DTC Podcast.

Top episodes

1. 1. Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

   DTC Podcast

   How Last Crumb uses premium pricing to drive demand and brand equity in the DTC space.

2. 2. E521: Why Increasing Prices on Amazon Is NOT AS BAD As You Think!

   The EcomCrew Ecommerce Podcast

   Amazon expert Chad Rubin discusses the benefits of increasing prices and the shift from cost-plus to value-based pricing.

3. 3. *TEASER* Oh, Sorry, TWO MICHELIN STARS

   Future Commerce

   A discussion on luxury positioning, Michelin stars, and setting prices based on customer perception and experience.

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