Utm Tracking

Answer

A deep dive into using UTMs for tracking digital marketing campaigns specifically for ecommerce businesses, covering basic strategies and alignment.

Source: 027 - Unprepared: Tracking Your Digital Campaigns Using UTMs with AJ Yager and Spencer Connell on Honest Ecommerce.

Top episodes

1. 1. 027 - Unprepared: Tracking Your Digital Campaigns Using UTMs with AJ Yager and Spencer Connell

   Honest Ecommerce

   A deep dive into using UTMs for tracking digital marketing campaigns specifically for ecommerce businesses, covering basic strategies and alignment.

2. 2. You Are One Data-Driven Decision Away From Success | Meaghan Connell & AJ Yager | Praxis Metrics

   Honest Ecommerce

   The founders of Praxis Metrics discuss how to make data-driven decisions using tools like Google Analytics and Urchin Tracking Mechanisms (UTMs).

3. 3. #11: Starbucks—The Brand that Changed How the World Drinks Coffee

   The StoryBrand Podcast

   While the main topic is Starbucks' brand strategy, the metadata/transcript includes specific UTM tracking parameters used for marketing analysis.

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