You Are One Data-Driven Decision Away From Success | Meaghan Connell & AJ Yager | Praxis Metrics
Honest Ecommerce · with Meaghan Connell & AJ Yager · August 3, 2020 · 39 min
Summary
This episode emphasizes that data-driven decision-making is crucial for ecommerce success. Praxis Metrics helps small-to-medium businesses implement custom analytics dashboards efficiently, moving beyond generic solutions to provide actionable insights for improving key metrics like customer acquisition cost and lifetime value. Operators should focus on understanding data to make informed business decisions rather than getting caught in "spreadsheet hell" or intricate data science.
Key takeaways
Data exists at all levels of business; big data insights aren't just for enterprise companies anymore but are accessible to SMBs.
Generic dashboards offer fast time to value but often lack true insight. Custom dashboards, tailored to specific business needs, provide more valuable and actionable data.
Don't get bogged down in the technicalities of data science (e.g., SQL coding). Instead, leverage experts to build and manage your analytics infrastructure so you can focus on making informed decisions.
If you're not measuring it, it cannot be improved. Obsessively knowing your business numbers dramatically increases your competitive edge and helps move away from gut-reaction decisions.
Effective data implementation is more about 'the who' (expert implementers) than 'the what' (the specific platform), ensuring successful integration and actionable insights.
Meaghan And AJ are the founders of Praxis Metrics, a business intelligence agency with a unique advantage to provide big data insights, at a fraction of the cost, and with a much faster time to value for smaller to medium sized businesses. On this podcast, we talk about how to move on from “spreadsheet hell”, the importance of naming conventions, why you should start tracking data now, and so much more! To learn more, visit: honestecommerce.co Resources: Praxis Metric’s website praxismetrics.com Meaghan’s LinkedIn profile linkedin.com/in/meaghanconnell AJ’s LinkedIn profile linkedin.com/in/ajyager Get your free consultation at praxismetrics.com/talk-to-a-data-expert-ecommerce Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
What does this episode say about analytics & attribution?
Data exists at all levels of business; big data insights aren't just for enterprise companies anymore but are accessible to SMBs.
What does this episode say about founder & leadership?
Generic dashboards offer fast time to value but often lack true insight. Custom dashboards, tailored to specific business needs, provide more valuable and actionable data.
What does this episode say about ai & automation?
Don't get bogged down in the technicalities of data science (e.g., SQL coding). Instead, leverage experts to build and manage your analytics infrastructure so you can focus on making informed decisions.
What does this episode say about analytics & attribution?
If you're not measuring it, it cannot be improved. Obsessively knowing your business numbers dramatically increases your competitive edge and helps move away from gut-reaction decisions.
What does this episode say about analytics & attribution?
Effective data implementation is more about 'the who' (expert implementers) than 'the what' (the specific platform), ensuring successful integration and actionable insights.
