Matthew Stafford discusses optimizing website sales through conversion optimization and the critical role of real-world user testing.
Matthew Stafford discusses optimizing website sales through conversion optimization and the critical role of real-world user testing.
Brian Massey discusses the balance between big design changes and small tweaks, specifically addressing how to analyze user activity when A/B testing isn't viable.
A dedicated episode on how to conduct user testing specifically for Shopify stores, including a step-by-step checklist.