This episode features UX expert Matt Isherwood, author of "Designing eCommerce Websites," discussing the evolution of e-commerce UX since 2017. He shares updated guidelines for creating exceptional online shopping experiences, focusing on how businesses can optimize their sites to drive conversions and enhance customer satisfaction. The discussion provides practical advice for both established brands and growing startups.
Key takeaways
Implement frictionless checkout processes by minimizing steps and distractions to reduce cart abandonment.
Prioritize mobile-first design to cater to the majority of online shoppers and optimize their experience.
Leverage user research and testing to understand customer behavior and validate design choices, ensuring your UX improvements are data-driven.
Focus on building trust and credibility through transparent and well-designed site elements, which directly impacts customer confidence and conversion.
Regularly review and update your website’s UX/UI based on the latest trends and customer expectations, as highlighted in Matt Isherwood’s 66 guidelines, to stay competitive.
Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2. ---
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What does this episode say about conversion & cro?
Implement frictionless checkout processes by minimizing steps and distractions to reduce cart abandonment.
What does this episode say about product & merchandising?
Prioritize mobile-first design to cater to the majority of online shoppers and optimize their experience.
What does this episode say about brand & content?
Leverage user research and testing to understand customer behavior and validate design choices, ensuring your UX improvements are data-driven.
What does this episode say about conversion & cro?
Focus on building trust and credibility through transparent and well-designed site elements, which directly impacts customer confidence and conversion.
What does this episode say about conversion & cro?
Regularly review and update your website’s UX/UI based on the latest trends and customer expectations, as highlighted in Matt Isherwood’s 66 guidelines, to stay competitive.
