A guide to navigating the 'GA4 Apocalypse,' focusing on features, custom reports, and the urgent migration from Universal Analytics.
A guide to navigating the 'GA4 Apocalypse,' focusing on features, custom reports, and the urgent migration from Universal Analytics.
Explains how to achieve attribution gains using GA4 and server-side tracking while emphasizing the sunsetting of Universal Analytics.
Kevin McLaughlin discusses prioritizing core metrics and using GA4 APIs to recreate familiar Universal Analytics reporting structures.