A post-holiday debrief analyzing marketing performance, sales trends, and inventory data from the critical Black Friday/Cyber Monday (Turkey-5) period.
A post-holiday debrief analyzing marketing performance, sales trends, and inventory data from the critical Black Friday/Cyber Monday (Turkey-5) period.
Deep dive into forecasting and pacing for the peak holiday season, focusing on revenue projections and spend strategy for the Thanksgiving to Cyber Monday stretch.
Answering listener questions about setting targets for the BFCM period and determining marketing spend based on sales projections.