Target specific AOV by product category based on historical data.
Balance marketing spend across channels to avoid over-reliance on a single platform; shift focus to organic for sustainable growth.
When migrating from Amazon to DTC, prioritize building an owned audience through email and organic channels before significantly increasing paid DTC spend.
Strategically re-allocate ad spend based on the platform-specific ROAS. For example, if Amazon ROAS is higher, increase Amazon ad spend.
Pre-plan BFCM targets to allow sufficient time for testing and iteration on creative and landing pages.
In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more. To be in with a chance to have yours used on the show, click the link below to apply:
MOPERATORS HOTLINE 00:00 Introduction
02:56 Ad Creative Strategies for Black Friday
05:47 Exploring New Analytics Tools
09:00 Innovative Advertising Channels
11:49 Setting Expectations for BFCM Spend
17:59 Understanding Marketing Spend as a Percentage of Revenue
20:54 Building a DTC Business from Amazon
34:47 Creative Diversity and Audience Engagement Sean's sensitivity table:
https://x.com/SeanEcom/status/1707573084243513700 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads Prescient AI.
https://www.prescientai.com/operators Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/
What does this episode say about paid acquisition?
Target specific AOV by product category based on historical data.
What does this episode say about dtc strategy?
Balance marketing spend across channels to avoid over-reliance on a single platform; shift focus to organic for sustainable growth.
What does this episode say about amazon & marketplaces?
When migrating from Amazon to DTC, prioritize building an owned audience through email and organic channels before significantly increasing paid DTC spend.
What does this episode say about conversion & cro?
Strategically re-allocate ad spend based on the platform-specific ROAS. For example, if Amazon ROAS is higher, increase Amazon ad spend.
What does this episode say about paid acquisition?
Pre-plan BFCM targets to allow sufficient time for testing and iteration on creative and landing pages.
