Tracking Influencer Roi

Answer

Explores how brands like Lexus and Jones Road Beauty use specific frameworks and multipliers to model influencer ROAS and incrementality.

Source: Creators Over Reach: How to Rewrite Your Influencer Marketing on Marketing Operators.

Top episodes

1. 1. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Explores how brands like Lexus and Jones Road Beauty use specific frameworks and multipliers to model influencer ROAS and incrementality.

2. 2. Lily Comba: Cultivating Growth with an Influencer Marketing Program

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Lily Comba shares the strategy behind building an influencer program that generated hundreds of millions in revenue with a 5x ROI.

3. 3. Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

   eCommerce Fastlane

   Breaks down the micro-influencer model and the technical hurdles of tracking sales and performance across social platforms.

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