Taylor Lagace discusses scaling influencer marketing and ensuring campaigns yield a measurable ROI for DTC brands.
Taylor Lagace discusses scaling influencer marketing and ensuring campaigns yield a measurable ROI for DTC brands.
Josh Zhang from Gainfluence explains the shift toward data-driven influencer marketing and real-time conversion tracking.
Ryan Popoff shares his journey and practical approaches for measuring the ROI of micro-influencer collaborations on sales.