This episode features Michael Brandt, CEO of HVMN, an 8-figure brand that leveraged a unique influencer strategy to achieve massive growth. He explains how focusing on deep partnerships with macro-influencers in niche health and biohacking communities, rather than solely relying on paid ads, built authenticity and drove significant customer acquisition for his complex product.
Key takeaways
Prioritize deep partnerships with niche-specific macro-influencers over broad paid ad spend for better efficiency and authenticity, especially for products requiring education.
Implement a robust attribution model for influencer marketing that combines direct codes with post-purchase surveys to accurately gauge ROI.
Leverage influencer content for paid ad campaigns and remarketing efforts; look beyond direct conversions by tracking branded search volume and website traffic increases as indicators of influencer impact.
Develop a compelling brand story that resonates with your target audience and can be amplified effectively through partnerships.
Recognize that early-stage entrepreneurship involves significant time on operational tasks; strategically delegate to refocus on core brand vision as the business grows.
In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business. [04:35]: Michael's background in creating a product for a brand [07:51]: Expenditure on HVMN influencer [11:03]: Measuring the impact of an Influencer [13:43]: Attributes of remarketing as a result of partnerships [16:05]: Creating brand awareness through influencers' handles [18:10]: Utilizing long-term relationships by partnering with influencers [23:07]: Inspiring partnerships [24:11]: Michael's role in the first partnership [27:19]: Building sustaining relationships [33:50]: Takeaways on brands that wanna work with influencers Cody Wittick: Twitter
Taylor Lagace: Twitter
Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music</
What does this episode say about influencer & creator?
Prioritize deep partnerships with niche-specific macro-influencers over broad paid ad spend for better efficiency and authenticity, especially for products requiring education.
What does this episode say about paid acquisition?
Implement a robust attribution model for influencer marketing that combines direct codes with post-purchase surveys to accurately gauge ROI.
What does this episode say about brand & content?
Leverage influencer content for paid ad campaigns and remarketing efforts; look beyond direct conversions by tracking branded search volume and website traffic increases as indicators of influencer impact.
What does this episode say about founder & leadership?
Develop a compelling brand story that resonates with your target audience and can be amplified effectively through partnerships.
What does this episode say about influencer & creator?
Recognize that early-stage entrepreneurship involves significant time on operational tasks; strategically delegate to refocus on core brand vision as the business grows.
