Rick Cadotte from Four Sigmatic explains how they use Amazon Ads to drive aggressive top-of-funnel growth and manage the marketing funnel.
Rick Cadotte from Four Sigmatic explains how they use Amazon Ads to drive aggressive top-of-funnel growth and manage the marketing funnel.
Explores the role of direct mail in the DTC marketing mix and how upper-funnel patterns reveal where customer conversions actually happen.
A deep dive into structuring eCommerce Facebook Ad funnels, specifically focusing on Top of Funnel (TOFU) audience targeting and setup.