Rob Friedman of Digital Element explains geographic targeting, covering how location data helps merchants tailor offers and international marketing.
Rob Friedman of Digital Element explains geographic targeting, covering how location data helps merchants tailor offers and international marketing.
Listrak CEO Ross Kramer discusses using geo-tracking in email marketing to segment lists and tailor recommendations based on regional preferences.
Analyzes consumer behavior data to understand why certain days and times outperform others, focusing on optimizing ad spend for peak performance.