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Shane Rostad discusses CRO strategies, testing frameworks, and how to get actionable results for site performance.

Source: E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization on Marketing Operators.

Top episodes

1. 1. E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization

   Marketing Operators

   Shane Rostad discusses CRO strategies, testing frameworks, and how to get actionable results for site performance.

2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   A debate on the framework for ecommerce testing, comparing big-swing redesigns to incremental optimizations.

3. 3. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Analysis of Shopify’s latest ecosystem updates, technical tools for operators, and goal setting for the coming year.

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