Covers BFCM strategies, specifically why tiered promotions boost average order value (AOV) and how to structure minimum spend triggers for free gifts.
Covers BFCM strategies, specifically why tiered promotions boost average order value (AOV) and how to structure minimum spend triggers for free gifts.
Explores how quantity-based tiered discounting ('buy more, save more') prevents brand devaluation while significantly increasing average order value compared to site-wide sales.
Ex-Shopify product leader Daniel Patricio discusses high-converting Shopify promotions, specifically highlighting tiered discounts as a way to avoid killing margins.