Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)
This episode offers critical Black Friday Cyber Monday (BFCM) marketing strategies for ecommerce operators, emphasizing early preparation and the strategic use of gifting. Learn how tiered promotions and free gifts can significantly boost average order value (AOV) and customer engagement, while keeping your promotional efforts clear and concise to avoid customer confusion. The discussion also covers advanced targeting for promotions and practical implementation tips within Shopify.
Key takeaways
Start BFCM planning as early as possible, analyzing competitor offers from previous years to innovate and improve your own deals.
Implement tiered minimum spend promotions (e.g., small gift for $0-50, better gift for $50-100, best deal for over $100) to effectively increase Average Order Value (AOV).
Utilize free gifts to introduce customers to new products, generate excitement, and encourage future purchases (e.g., offer a sample of a complementary product).
Simplify BFCM promotions by avoiding too many concurrent deals and clearly communicating offers to prevent customer confusion. Use scheduled rules to automate promotion start and end times.
Optimize shipping conditions, such as offering free or faster delivery, and create urgency with clear cut-off times for next-day delivery to stand out from competitors and encourage quicker checkouts.
In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days. Topics discussed in this episode: How to sta...
What does this episode say about paid acquisition?
Start BFCM planning as early as possible, analyzing competitor offers from previous years to innovate and improve your own deals.
What does this episode say about conversion & cro?
Implement tiered minimum spend promotions (e.g., small gift for $0-50, better gift for $50-100, best deal for over $100) to effectively increase Average Order Value (AOV).
What does this episode say about customer retention?
Utilize free gifts to introduce customers to new products, generate excitement, and encourage future purchases (e.g., offer a sample of a complementary product).
What does this episode say about paid acquisition?
Simplify BFCM promotions by avoiding too many concurrent deals and clearly communicating offers to prevent customer confusion. Use scheduled rules to automate promotion start and end times.
What does this episode say about paid acquisition?
Optimize shipping conditions, such as offering free or faster delivery, and create urgency with clear cut-off times for next-day delivery to stand out from competitors and encourage quicker checkouts.
