Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)
Black Friday Cyber Monday (BFCM) success hinges on early preparation and strategic promotion. Implement tiered, gift-based offers to boost average order value (AOV) and customer satisfaction. Simplify your promotions to avoid confusion, and rigorously test everything before going live to prevent costly errors.
Key takeaways
Start BFCM planning as early as possible, ideally by reviewing competitors' past promotions to inform your strategy and aims for improvement.
Implement tiered minimum spend promotions (e.g., different gift tiers for $50, $100, $150+ spend) to incentivize higher average order values (AOV).
Leverage free gifts to introduce customers to new products, clear expiring inventory and create excitement while improving cart sizes.
Simplify your BFCM promotions to avoid customer confusion; too many simultaneous offers can be counterproductive.
Utilize scheduling tools for promotions (e.g., "breakfast deal," "lunch deal," "after-work deal") to create urgency and manage diverse offers efficiently.
Thoroughly test all promotions, especially those combining different offers (e.g., social media codes and free gifts), before they go live on your busiest sales days.
Target specific customer segments with tailored offers using magic links for new customers or customer tags/order history for existing ones, to maximize impact and avoid customer fatigue.
In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days. Topics discussed in this episode: How to sta...
Frequently asked about this episode
What does this episode say about bfcm strategy?
Start BFCM planning as early as possible, ideally by reviewing competitors' past promotions to inform your strategy and aims for improvement.
What does this episode say about customer engagement?
Implement tiered minimum spend promotions (e.g., different gift tiers for $50, $100, $150+ spend) to incentivize higher average order values (AOV).
What does this episode say about promotional marketing?
Leverage free gifts to introduce customers to new products, clear expiring inventory and create excitement while improving cart sizes.
What does this episode say about bfcm strategy?
Simplify your BFCM promotions to avoid customer confusion; too many simultaneous offers can be counterproductive.
What does this episode say about bfcm strategy?
Utilize scheduling tools for promotions (e.g., "breakfast deal," "lunch deal," "after-work deal") to create urgency and manage diverse offers efficiently.
