Adam Kitain of Intelligems discusses how to embrace a testing mindset, specifically focusing on iterating quickly after failures to optimize e-commerce conversion.
Adam Kitain of Intelligems discusses how to embrace a testing mindset, specifically focusing on iterating quickly after failures to optimize e-commerce conversion.
DTC Podcast dives into creative testing methodologies, distinguishing between iterative testing and contrast testing for Q4 success.
Ryan and Sean Kleier join Jim Huffman to discuss the 'art and science' of testing marketing campaigns, focusing on when to tweak versus when to pivot.