Jimmy Kim and Chase Dimond explain zero-party data and how brands use surveys to capture customer preferences for data-driven marketing.
Jimmy Kim and Chase Dimond explain zero-party data and how brands use surveys to capture customer preferences for data-driven marketing.
Butterball’s EVP Al Jansen discusses building customer traditions and service design through their famous Turkey Talk-Line and customer interactions.
Hosts explore tactics to turn buyers into repeat customers using segmentation based on preferences and behavior patterns.