Survey Design

Top 3 podcast episodes answering this question on AskThePods · designing effective surveys.

Answer

Jimmy Kim and Chase Dimond explain zero-party data and how brands use surveys to capture customer preferences for data-driven marketing.

Source: EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained on Send It!.

Top episodes

  1. 1. EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

    Send It!

    Jimmy Kim and Chase Dimond explain zero-party data and how brands use surveys to capture customer preferences for data-driven marketing.

  2. 2. 369. How Butterball builds Thanksgiving traditions with customers

    Retail Gets Real

    Butterball’s EVP Al Jansen discusses building customer traditions and service design through their famous Turkey Talk-Line and customer interactions.

  3. 3. EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS

    Send It!

    Hosts explore tactics to turn buyers into repeat customers using segmentation based on preferences and behavior patterns.

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