To rewrite your ecommerce growth story in 2023, focus on understanding your ideal customer profiles through zero-party data. Implement siloed funnels with custom landing pages and leverage creators to precisely target customer motivations, moving beyond generic marketing to drive significant growth even in challenging economic climates. Prioritize post-purchase and email surveys, along with quizzes and conversational AI to gather actionable insights and personalize the customer journey.
Key takeaways
Implement custom landing pages for specific creator campaigns and customer segments to improve conversion rates and build siloed funnels.
Gather zero-party data through pre-purchase surveys, post-purchase surveys, and email surveys to understand customer motivations and identify ideal customer profiles.
Develop individual funnels tailored to specific customer motivations to convert those motivations into benefits and drive sales.
Utilize AI-powered chatbots and live chat (e.g., Tidio) to automate customer support, provide personalized product recommendations, and boost conversion rates by addressing customer queries efficiently.
Analyze order volume versus revenue growth; if order volume is stagnant or declining while revenue grows due to price increases, it's a signal to re-evaluate and optimize growth strategies by focusing on customer segmentation and targeted funnels.
On today's episode, Kunle Campbell dives deep into the topic of rewriting your growth story in the ever-changing world of e-commerce. He highlights the challenges faced by businesses, such as declining order volumes and stagnant growth, and emphasizes the need to dig deep and find new strategies to overcome these hurdles.Kunle introduces the concept of the ideal customer profile, urging listeners to approach their businesses with a blank canvas mindset. By asking the right questions to existing customers, lapsed customers, and potential customers, businesses can uncover the motivations that drive purchases and convert them into tailored benefits and individual funnels.To illustrate this approach, Kunle presents a hypothetical example of a brand with a pocket muscle massager. He explains how identifying target groups, such as combat sports enthusiasts, triathletes, and office professionals with neck and back pain, allows businesses to refine their marketing efforts, work with creators, and create landing pages that speak directly to these specific audiences.Throughout the episode, Kunle stresses the importance of staying agile and leveraging the power of data to reshape the e-commerce funnel. By adopting this strategy, businesses can maximize conversions, scale their operations, and rewrite their growth stories in 2023.In the next episode, Kunle will be joined by industry experts to explore the elements that make an e-commerce landing page effective, providing listeners with valuable insights to take their businesses to new heights.Don't miss out on this opportunity to transform your e-commerce business. Tune in to the podcast and learn how to rewrite your growth story from the expert himself, Kunle Campbell.----------- SPONSORS:This episode is brought to you by: TidioThis episode is sponsored by Tidio, the h
Implement custom landing pages for specific creator campaigns and customer segments to improve conversion rates and build siloed funnels.
What does this episode say about conversion & cro?
Gather zero-party data through pre-purchase surveys, post-purchase surveys, and email surveys to understand customer motivations and identify ideal customer profiles.
What does this episode say about customer retention?
Develop individual funnels tailored to specific customer motivations to convert those motivations into benefits and drive sales.
What does this episode say about influencer & creator?
Utilize AI-powered chatbots and live chat (e.g., Tidio) to automate customer support, provide personalized product recommendations, and boost conversion rates by addressing customer queries efficiently.
What does this episode say about dtc strategy?
Analyze order volume versus revenue growth; if order volume is stagnant or declining while revenue grows due to price increases, it's a signal to re-evaluate and optimize growth strategies by focusing on customer segmentation and targeted funnels.
