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Varun Kundra of Aftersell joins the hosts to discuss strategies for increasing Average Order Value (AOV) through funnel optimization and post-purchase plays.

Source: Funnel Coverage: The Upsell Fix Most Brands Never Check on Marketing Operators.

Top episodes

1. 1. Funnel Coverage: The Upsell Fix Most Brands Never Check

   Marketing Operators

   Varun Kundra of Aftersell joins the hosts to discuss strategies for increasing Average Order Value (AOV) through funnel optimization and post-purchase plays.

2. 2. E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig

   Marketing Operators

   Karly Craig, author of 'Email Is Not Dead', shares actionable email strategies for product drops and post-purchase retention to maximize revenue.

3. 3. E001: A Deep Dive into attribution and measurement

   Marketing Operators

   The hosts explore the complexities of attribution and measurement, discussing how to track performance and understand the true impact of marketing spend.

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