BONUS: Driving 25 month average subscription LTV (So far) with Kabo and Chargebee
DTC Podcast · with Vino Jeyapalan & Prittam Bagani · August 10, 2022 · 33 min
Summary
This episode dives into how Kabo, a fresh dog food subscription company, achieved an impressive 25-month average LTV by optimizing its subscription technology and strategy with Chargebee. It provides actionable insights into evolving subscription offerings from basic to multi-variable models, leveraging APIs, and mastering upselling and cross-selling to drive significant customer lifetime value. Essential listening for DTC brands looking to significantly boost their recurring revenue.
Key takeaways
Implement a multi-variable subscription model that allows for personalization and upsells to extend customer lifetime value, as demonstrated by Kabo's evolution.
Utilize robust subscription management platforms like Chargebee to handle complex billing, offer flexible plans, and integrate APIs for greater customization and business intelligence.
Focus on product development beyond initial offerings, introducing varied SKUs and opportunities for customers to increase their spend organically over time.
Strategically employ upselling and cross-selling tactics within your subscription service to continuously enhance customer value and commitment.
Prioritize data-driven optimization and A/B testing of your subscription strategies to identify what drives the highest LTV and lowest churn.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee.
Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce.
Talk to Chargebee: ➝ https://chargebee.com
Fresh Dog Food Delivered ➝ https://kabo.co
You’ll hear about Kabo’s development from a limited sku starter subscription program, all the way to an upsell, multi-variable masterpiece, and get a good idea of how you can get started with subscription as well. Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about subscriptions & ltv?
Implement a multi-variable subscription model that allows for personalization and upsells to extend customer lifetime value, as demonstrated by Kabo's evolution.
What does this episode say about dtc strategy?
Utilize robust subscription management platforms like Chargebee to handle complex billing, offer flexible plans, and integrate APIs for greater customization and business intelligence.
What does this episode say about product & merchandising?
Focus on product development beyond initial offerings, introducing varied SKUs and opportunities for customers to increase their spend organically over time.
What does this episode say about ai & automation?
Strategically employ upselling and cross-selling tactics within your subscription service to continuously enhance customer value and commitment.
What does this episode say about subscriptions & ltv?
Prioritize data-driven optimization and A/B testing of your subscription strategies to identify what drives the highest LTV and lowest churn.
