Strategic Foresight

Answer

The hosts share their annual predictions for DTC and eCommerce in 2026, analyzing what they got right and wrong in previous forecasts.

Source: Our DTC 2026 Predictions & What 2025 Got Right and Wrong on Marketing Operators.

Top episodes

1. 1. Our DTC 2026 Predictions & What 2025 Got Right and Wrong

   Marketing Operators

   The hosts share their annual predictions for DTC and eCommerce in 2026, analyzing what they got right and wrong in previous forecasts.

2. 2. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Covers setting goals for 2026, incrementality lessons from BFCM, and how platform shifts like Shopify's Sidekick signal future trends.

3. 3. Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative

   Marketing Operators

   Discusses the future of creative, Meta Ads, and TikTok Shops based on signals from major industry summits.

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