Drs. Ian and Mark Hammersley discuss high-impact split testing results and how to apply these lessons to your own store.
Drs. Ian and Mark Hammersley discuss high-impact split testing results and how to apply these lessons to your own store.
Explores the 'always be split testing' mantra, helping listeners identify when testing is a smart investment and when it's better to avoid it.
Coverage of Amazon's built-in split testing tool 'Manage Your Experiments' and other ecommerce news.