Practical analysis of high-impact split testing results for button placements, headlines, and copy variations to maximize ecommerce success.
Practical analysis of high-impact split testing results for button placements, headlines, and copy variations to maximize ecommerce success.
The hosts explore the 'always be split testing' mantra, detailing when tests are a good idea and when they are counterproductive.
A news-focused episode covering Amazon's internal A/B testing tool 'Manage Your Experiments' alongside latest industry news.