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Helium 10 Buzz 9/28/23: Amazon Replies to FTC | Walmart Google Ads | Amazon AI Investment

Serious Sellers Podcast · with Lem Turner · September 28, 2023 · 19 min

Summary

This episode offers Amazon and Walmart sellers a deep dive into the latest platform updates and Helium 10 features. It highlights how to leverage new tools for product research, advertising, and listing optimization to stay competitive and drive sales, along with strategies for scaling retail arbitrage into a six-figure business.

Key takeaways

Themes

amazon & marketplacespaid acquisitionproduct & merchandisingai & automation

Topics covered

retail arbitrage scalingamazon seller central updateswalmart seller center updateshelium 10 featuresproduct opportunity explorerlisting optimizationkeyword research

Episode description

Get ready to unravel the latest breaking news in the Amazon, Walmart, and E-commerce world today as we navigate through Amazon’s FTC lawsuit, Walmart’s increasing focus on third-party sellers, and the resurrection of Seller Fulfilled Prime. Let’s see what’s buzzing this week!

Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Leverage bundles in retail arbitrage by combining multiple units of a product to increase perceived value and sales volume, especially during inventory shortages in physical stores.
What does this episode say about paid acquisition?
Negotiate with local big box stores to purchase clearance or excess inventory at below-clearance prices in exchange for clearing shelf space, creating a win-win for both parties.
What does this episode say about product & merchandising?
Utilize the New Product Opportunity Explorer on Amazon to identify high-demand, low-competition product niches.
What does this episode say about ai & automation?
Explore Helium 10’s new tools for Walmart, including the Anomaly Tracker and revamped Follow-Up tool, to optimize listings and track performance on the platform.
What does this episode say about amazon & marketplaces?
Use Helium 10’s Listing Builder to quickly update and optimize product listings with new keywords and information, increasing efficiency and listing quality.

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