Yifat Baror discusses how social media has evolved from a discovery tool into a direct sales channel, examining shifts in consumer purchasing habits.
Yifat Baror discusses how social media has evolved from a discovery tool into a direct sales channel, examining shifts in consumer purchasing habits.
Explores the collapse of the traditional marketing funnel as shoppers move toward discovering and buying products directly within social feeds.
A weekly buzz episode featuring data on TikTok Shop shifts and how influencers are the primary drivers for specific category purchases.