111. How Consumers Use Social Media to Make Buying Decisions + What it Means for eCommerce Brands

eCommerce Badassery · March 15, 2022 · 17 min

Summary

This episode dives into a social media study to reveal how consumers actually use different platforms throughout their buying journey. It offers actionable strategies for e-commerce brands to optimize their content and approach for each social channel, ensuring their social media efforts translate into real impact on customer purchasing decisions and overall business growth.

Key takeaways

• Segment your social media content by platform to align with varying consumer behaviors at different stages of the buying journey, rather than a one-size-fits-all approach.
• Utilize platforms like Facebook Groups for community building and product discussion, as consumers often seek peer validation and detailed information there.
• Integrate social media efforts with email marketing by using social channels to drive email list sign-ups, thereby nurturing leads through a multi-channel approach.
• Leverage automation tools like ManyChat to streamline social media interactions, customer support, and lead qualification, freeing up resources for strategic content creation.
• Focus on creating platform-specific content that resonates with how consumers discover, research, and ultimately decide to purchase on each social media channel.

Themes

Topics covered

Episode description

Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions? This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down how you can use these results to leverage social media for your eCommerce business and what content you should create for each platform. What You’ll Learn How customers use social media to shop Which platforms are consumers using for which shopping behavior How to adapt your content across multiple social media platforms to line up with different customer behaviors Episodes Mentioned Facebook Groups for Product-Based Businesses http://ecommercebadassery.com/29 How to Build Your Email List with Instagram DM Automation http://ecommercebadassery.com/109 Links Mentioned ManyChat Automated Chat Marketing Platform https://ecommercebadassery.com/manychat Read the Full Transcript http://eCommerceBadassery.com/111 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Market

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Frequently asked about this episode

What does this episode say about brand & content?

Segment your social media content by platform to align with varying consumer behaviors at different stages of the buying journey, rather than a one-size-fits-all approach.

What does this episode say about paid acquisition?

Utilize platforms like Facebook Groups for community building and product discussion, as consumers often seek peer validation and detailed information there.

What does this episode say about organic & seo?

Integrate social media efforts with email marketing by using social channels to drive email list sign-ups, thereby nurturing leads through a multi-channel approach.

What does this episode say about conversion & cro?

Leverage automation tools like ManyChat to streamline social media interactions, customer support, and lead qualification, freeing up resources for strategic content creation.

What does this episode say about brand & content?

Focus on creating platform-specific content that resonates with how consumers discover, research, and ultimately decide to purchase on each social media channel.

Listen

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