Explores the evolution of social commerce, the role of AI in buying behavior, and how DTC brands leverage social environments from discovery to purchase.
Explores the evolution of social commerce, the role of AI in buying behavior, and how DTC brands leverage social environments from discovery to purchase.
A case study on how VICI utilized Instagram to define their DTC brand identity and scale through social selling strategies.
Discusses digital advertising and paid social strategies to help DTC brands scale efficiently using Meta ads.