This episode chronicles VICI's journey from a nascent Instagram brand in 2012 to a thriving fashion retailer today, offering crucial lessons for ecommerce operators. It highlights how VICI strategically leveraged Instagram, adapted to evolving consumer behaviors, and effectively integrated influencers into its marketing and product development. The discussion also provides actionable strategies for maintaining brand distinctiveness amidst the modern challenge of
VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.During this episode, Aimee chats with host Alicia Esposito about:How the mission and values of VICI have evolved since the company’s inception, if at all;How VICI helped shape the “Instagram Brand” model; The distinct role that influencers and creators play in driving marketing and new product creation; andHow the “meme-ification” of marketing is making standing out harder for brands.RELATED LINKSLearn more about VICISee Retail TouchPoints’ latest coverage on all things social commerce]]>