Former Patagonia CEO Rose Marcario discusses the brand's history of activism and the Facebook ad boycott aimed at driving platform accountability.
Former Patagonia CEO Rose Marcario discusses the brand's history of activism and the Facebook ad boycott aimed at driving platform accountability.
Toms' Amy Smith discusses the evolution of purpose-driven companies and the importance of genuine commitment over social media posturing during global protests.
Expert Katie Martell breaks down 'Woke Marketing' and how brands can navigate social media activism without falling into the trap of performative allyship.