Explores how AI and social platforms have transformed retail, turning creators into storefronts and social media into a primary buying channel.
Explores how AI and social platforms have transformed retail, turning creators into storefronts and social media into a primary buying channel.
Yifat Baror discusses the transition from social engagement to direct sales, focusing on consumer habits and channel integration.
The co-founder of VICI discusses how they built a brand via Instagram and their current social selling strategies for the DTC space.