Discusses profitable SMS strategies for Shopify brands, focusing on deliverability and compliance to avoid common pitfalls like over-sending or fear-based under-sending.
Discusses profitable SMS strategies for Shopify brands, focusing on deliverability and compliance to avoid common pitfalls like over-sending or fear-based under-sending.
Matt Markoff from Sinch MessageMedia shares SMS case studies, covering barriers like intrusiveness and cost, and strategies for driving sales through high-engagement text campaigns.
Alex Beller of Postscript joins to discuss tactical SMS marketing, with a specific focus on TCPA regulations, opt-in management, and ethical consent practices.