Sms Frequency Optimization

Answer

Alex Beller of Postscript discusses best practices for SMS marketing, focusing on customer acquisition, retention, and ROI.

Source: SE4 EP30: Driving eCommerce Growth with SMS Marketing • Text Commerce on 2X eCommerce Podcast.

Top episodes

1. 1. SE4 EP30: Driving eCommerce Growth with SMS Marketing • Text Commerce

   2X eCommerce Podcast

   Alex Beller of Postscript discusses best practices for SMS marketing, focusing on customer acquisition, retention, and ROI.

2. 2. How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell explains the PROFIT framework for eCommerce efficiency, with a dedicated segment on communication frequency.

3. 3. S05 EP33: Getting Personal with Customers using SMS Marketing

   2X eCommerce Podcast

   A follow-up interview with SMS expert Alex Beller focusing on personalization and experimentation through A/B testing.

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