Sms Frequency Optimization

Answer

Kunle Campbell discusses the PROFIT framework for marketing efficiency, specifically addressing communication frequency for SMS and email channels.

Source: How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell on 2X eCommerce Podcast.

Top episodes

1. 1. How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell discusses the PROFIT framework for marketing efficiency, specifically addressing communication frequency for SMS and email channels.

2. 2. EP 82: The 160-character masterclass: Writing SMS that actually converts

   Send It!

   Jimmy Kim and Chase Dimond discuss SMS copywriting and strategy, focusing on timing and avoiding over-messaging ('hammering') customers.

3. 3. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

   DTC Podcast

   A deep dive into conversational SMS playbooks, focusing on moving beyond generic blasts to optimized flows and real-time replies.

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