This episode reveals how conversational commerce, especially SMS marketing, is bridging the gap between online and in-store experiences. It highlights SMS as a critical revenue driver that helps brands own customer relationships and offers a powerful alternative in a landscape of declining email open rates and privacy changes impacting ad performance. Brands can learn how to leverage SMS for higher engagement, VIP programs, and impactful flash sales.
Key takeaways
Implement SMS marketing as a top 3 revenue channel, aiming for 20-30% of sales, especially with declining email open rates and rising ad costs.
Utilize SMS for exclusive VIP programs and flash sales to drive urgency and create a highly engaged customer segment.
Leverage first-party data strategies like SMS marketing to counter the impact of third-party cookie deprecation and iOS privacy changes.
Prioritize owning customer relationships through direct channels like SMS, reducing reliance on expensive and volatile third-party advertising platforms.
In today’s Shopify eCommerce podcast, my guest is Brian Long the Co-Founder and CEO of Attentive. They are a best-in-class text message marketing provider, certified by Shopify Plus and trusted by thousands of industry-leading brands. Shopify store owners have the opportunity to turn SMS marketing into a top 3 revenue channel in a few months and drive 20%+ of the total online revenue through text. Conversational Commerce will define the next era of brand marketing!Profitably GROW and SCALE your Shopify store with the resources mentioned in todays podcast episode.CLICK HERE > eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Prioritize owning customer relationships through direct channels like SMS, reducing reliance on expensive and volatile third-party advertising platforms.
