Explores technical SEO fundamentals for DTC brands, focusing on site structure, logical hierarchies, and crawlability.
Explores technical SEO fundamentals for DTC brands, focusing on site structure, logical hierarchies, and crawlability.
Features Jason Broughton from Zappos discussing the broader principles of UX and the fundamental role of Information Architecture (IA).
A case study on redesigning a brand homepage, specifically covering site mapping and information architecture strategies.