EMARKETER analyst Sarah Marzano discusses the evolution of retail media, specifically focusing on ethical data handling and compliance in shopper data collection.
EMARKETER analyst Sarah Marzano discusses the evolution of retail media, specifically focusing on ethical data handling and compliance in shopper data collection.
A recap of NRF 2026 focusing on human-centric retail and the critical role of customer data privacy in modern commerce.
Explores a blockchain protocol aiming to decentralize retail by giving shoppers direct control over their data and rewards.