This episode introduces the SHOP blockchain protocol, a decentralized solution built on Ethereum aiming to give shoppers control over their data while incentivizing data sharing through tokens, rewards, and rebates. For retailers, it offers a consolidated view of opted-in customer buying patterns across multiple marketplaces. It navigates the future of retail by empowering both consumers and brands through a decentralized data marketplace.
Key takeaways
The SHOP protocol utilizes a decentralized data marketplace on the Ethereum blockchain, allowing shoppers to control their data and monetize it by sharing it with retailers in exchange for incentives, rewards, and rebates.
Retail brands can leverage the $HOP decentralized data marketplace to gain a consolidated view of opted-in customer buying patterns across various marketplaces, enabling more targeted marketing and product promotion.
Shoppers interact with $HOP enabled e-commerce stores using a SHOP Token-enabled wallet, facilitating secure and incentivized data exchange at the point of sale.
The episode highlights the shift towards a mutually beneficial relationship between consumers and brands regarding data, promoting data sovereignty and transparency.
The discussion touches on the ICO details of the SHOP protocol, crucial for early adopters and investors interested in the decentralization of retail and e-commerce data management.
On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain. The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce. The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates. Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace. They are currently on public pre-sale ICO here: https://shoppers.shop Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th. SPONSORS This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviy
What does this episode say about retail & omnichannel?
The SHOP protocol utilizes a decentralized data marketplace on the Ethereum blockchain, allowing shoppers to control their data and monetize it by sharing it with retailers in exchange for incentives, rewards, and rebates.
What does this episode say about ai & automation?
Retail brands can leverage the $HOP decentralized data marketplace to gain a consolidated view of opted-in customer buying patterns across various marketplaces, enabling more targeted marketing and product promotion.
What does this episode say about customer retention?
Shoppers interact with $HOP enabled e-commerce stores using a SHOP Token-enabled wallet, facilitating secure and incentivized data exchange at the point of sale.
What does this episode say about finance & fundraising?
The episode highlights the shift towards a mutually beneficial relationship between consumers and brands regarding data, promoting data sovereignty and transparency.
What does this episode say about retail & omnichannel?
The discussion touches on the ICO details of the SHOP protocol, crucial for early adopters and investors interested in the decentralization of retail and e-commerce data management.
