Focuses on Amazon PPC, a major self-serve ad platform, covering how to get started and optimize campaigns for better traffic.
Focuses on Amazon PPC, a major self-serve ad platform, covering how to get started and optimize campaigns for better traffic.
Discusses the rise of Retail Media Networks and how retailers like Instacart are building their own advertising platforms for brands to use.
A recent industry round-up discussing Interactive Video Ads and DSP safeguards, relevant to modern self-serve advertising technology.