Self-Serve Ad Platforms

Answer

Covers Amazon's new Retail Ad Service (ARAS), a program enabling retailers to build and manage their own ad networks using Amazon's advertising technology.

Source: Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness on Modern Retail Podcast.

Top episodes

1. 1. Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness

   Modern Retail Podcast

   Covers Amazon's new Retail Ad Service (ARAS), a program enabling retailers to build and manage their own ad networks using Amazon's advertising technology.

2. 2. The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok

   eCommerce Fastlane

   Explores AdRoll's multi-channel advertising ecosystem, focusing on retargeting and display ads across social, email, and web platforms for Shopify brands.

3. 3. Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer

   Marketing Operators

   Media buyer David Herrmann discusses navigating the challenges of major ad platforms like Meta and AppLovin, focusing on signal engineering and channel expansion.

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