This episode reveals how e-commerce brands can achieve exceptional ROAS by diversifying their ad spend beyond competitive platforms like TikTok and leveraging often-ignored inventory across social, email, and display. Learn how to strategically integrate brand awareness with retargeting efforts and build robust first-party data to future-proof your advertising in a privacy-centric landscape. Discover the exact tactics a small brand used to hit 35x ROAS and optimize for long buying journeys.
Key takeaways
Diversify your ad spend across social, email, and display networks to uncover less saturated, high-performing inventory and reduce reliance on a single platform.
Invest in brand awareness to feed your retargeting funnel, recognizing that cutting this spend can significantly increase recovery time for lost customers.
Implement advanced cart abandonment strategies, even for high-consideration products with long buying cycles, to achieve exceptionally high ROAS (e.g., 44.5x).
Proactively build your first-party data through discount codes, newsletters, and purchase data to maintain effective prospecting and mitigate the impact of tightening tracking restrictions.
Adopt a full-funnel advertising approach that integrates prospecting with retargeting, rather than solely focusing on direct response, to maximize long-term customer acquisition and retention.
Shopify retargeting stuck on one channel? A 4-person brand hit 35x ROAS running ads across social, email, and display.In this episode, Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, breaks down:Why cutting brand awareness spend can double your recovery time, and how it feeds your retargeting funnelHow a $1,500 product with a long buying journey earned 44.5x ROAS on cart abandonmentHow to build first-party data from discount codes, newsletters, and purchases so prospecting keeps working as tracking tightensWhether you're doing $30K months or $30M years, this conversation delivers strategies you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-487/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt/💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify/ ]]>
What does this episode say about paid acquisition?
Diversify your ad spend across social, email, and display networks to uncover less saturated, high-performing inventory and reduce reliance on a single platform.
What does this episode say about dtc strategy?
Invest in brand awareness to feed your retargeting funnel, recognizing that cutting this spend can significantly increase recovery time for lost customers.
What does this episode say about analytics & attribution?
Implement advanced cart abandonment strategies, even for high-consideration products with long buying cycles, to achieve exceptionally high ROAS (e.g., 44.5x).
What does this episode say about customer retention?
Proactively build your first-party data through discount codes, newsletters, and purchase data to maintain effective prospecting and mitigate the impact of tightening tracking restrictions.
What does this episode say about paid acquisition?
Adopt a full-funnel advertising approach that integrates prospecting with retargeting, rather than solely focusing on direct response, to maximize long-term customer acquisition and retention.
