Jake Madoff discusses the importance of diversifying off Amazon into other paid marketing channels like search, social, and SEO to build direct customer relationships.
Jake Madoff discusses the importance of diversifying off Amazon into other paid marketing channels like search, social, and SEO to build direct customer relationships.
Richard and Taylor explore the complexities of media spend and why channel diversification is a primary driver of modern ecommerce growth and operational challenges.
A high-stakes challenge episode where experts discuss the operational and revenue impacts of expanding into Amazon, wholesale, and other retail channels.