Media buyer Manel Gomez discusses the future of Facebook Ads in 2025, focusing on algorithm shifts and the role of external tracking tools.
Media buyer Manel Gomez discusses the future of Facebook Ads in 2025, focusing on algorithm shifts and the role of external tracking tools.
A deep dive into why standard Meta attribution windows are misleading and how to measure true incremental return on investment.
Explores why traditional ROAS targets might be harming your business and how to implement better financial models and tracking.