Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)
To succeed with Facebook Ads in 2025, ecommerce operators must shift focus from audience targeting to creative angles and sales funnels. Leverage AI-powered automation by Meta and concentrate on crafting compelling creatives and landing pages that resonate with specific customer needs to maximize ROAS.
Key takeaways
Prioritize creative angles and messaging over audience targeting, as Meta's AI increasingly automates audience finding.
Develop specific sales funnels tailored to winning creative angles, such as a "beauty" angle for a product, to guide customer journeys effectively.
Utilize external tracking tools like One Track or Triple Whale to supplement Meta's statistical modeling and gain a clearer understanding of your blended ROAS.
Monitor 'CTR' (users like my ad) and 'CPM' (Meta likes my ad) in addition to ROAS and CPA to evaluate ad creative performance and Meta's delivery bias.
Before designing ad creatives, analyze how customers buy your product offline to determine the most effective approach (e.g., carousel for fashion, UGC for cosmetics).
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss...
Frequently asked about this episode
What does this episode say about creative strategy?
Prioritize creative angles and messaging over audience targeting, as Meta's AI increasingly automates audience finding.
What does this episode say about data & analytics?
Develop specific sales funnels tailored to winning creative angles, such as a "beauty" angle for a product, to guide customer journeys effectively.
What does this episode say about e-commerce trends?
Utilize external tracking tools like One Track or Triple Whale to supplement Meta's statistical modeling and gain a clearer understanding of your blended ROAS.
What does this episode say about paid advertising?
Monitor 'CTR' (users like my ad) and 'CPM' (Meta likes my ad) in addition to ROAS and CPA to evaluate ad creative performance and Meta's delivery bias.
What does this episode say about creative strategy?
Before designing ad creatives, analyze how customers buy your product offline to determine the most effective approach (e.g., carousel for fashion, UGC for cosmetics).
