Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)
Tune into this episode to understand the significant shifts in Facebook Ads for 2025, especially with Meta's increasing reliance on AI and automation. Learn how to navigate these changes by focusing on compelling creative strategies and understanding customer psychology rather than just audience targeting to scale your ad campaigns profitably.
Key takeaways
The shift in Facebook Ads strategy is towards Meta taking more control through AI and automation (e.g., Advantage Plus), requiring advertisers to prioritize creative, messaging, angles, and landing pages.
Effective campaign structuring now involves identifying winning angles first, then testing various creative formats (video, image, UGC) for that angle, and finally building dedicated sales funnels around the winning combination.
External tracking tools like OneTrack and Triple Whale became crucial after iOS 14.5, but Meta's statistical modeling for ROAS has significantly improved in 2024, enabling better in-platform performance evaluation.
When developing ad creatives, first understand how customers buy a similar product offline to inform the ad format and messaging (e.g., carousel for fashion browsing vs. UGC and advice for cosmetics).
Focus on the "angle" or outcome customers truly desire (e.g., "sleep to look more attractive" instead of just "deep sleep") to create ads with high CTR, as the product is merely the vehicle for the desired end result.
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss...
What does this episode say about paid acquisition?
The shift in Facebook Ads strategy is towards Meta taking more control through AI and automation (e.g., Advantage Plus), requiring advertisers to prioritize creative, messaging, angles, and landing pages.
What does this episode say about ai & automation?
Effective campaign structuring now involves identifying winning angles first, then testing various creative formats (video, image, UGC) for that angle, and finally building dedicated sales funnels around the winning combination.
What does this episode say about brand & content?
External tracking tools like OneTrack and Triple Whale became crucial after iOS 14.5, but Meta's statistical modeling for ROAS has significantly improved in 2024, enabling better in-platform performance evaluation.
What does this episode say about dtc strategy?
When developing ad creatives, first understand how customers buy a similar product offline to inform the ad format and messaging (e.g., carousel for fashion browsing vs. UGC and advice for cosmetics).
What does this episode say about paid acquisition?
Focus on the "angle" or outcome customers truly desire (e.g., "sleep to look more attractive" instead of just "deep sleep") to create ads with high CTR, as the product is merely the vehicle for the desired end result.
