Analyzes the 2024 state of Meta ads, specifically reporting on rising CPMs and CPCs and how brands are adapting via Average Order Value.
Analyzes the 2024 state of Meta ads, specifically reporting on rising CPMs and CPCs and how brands are adapting via Average Order Value.
Discusses how external economic factors like tariffs and market volatility are driving shifts in Meta and Google ad performance and costs.
A 'State of the Union' on paid social focusing on the tension between performance marketing goals and the reality of rising acquisition costs.