Adam Kitain of Intelligems breaks down Revenue Per Visitor (RPV) as a core metric for measuring testing success and e-commerce health.
Adam Kitain of Intelligems breaks down Revenue Per Visitor (RPV) as a core metric for measuring testing success and e-commerce health.
Kurt Elster discusses counterintuitive strategies to increase revenue and profit per visitor, specifically through testing shipping offers.
This episode outlines 17 actionable tactics to increase the value of every visitor and click coming to an e-commerce store.