Return On Ad Spend

Answer

A deep dive into why high ad spend fails to scale without a strong follow-up strategy, focusing on protecting and improving ROAS through post-click optimization.

Source: Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS

   Ecommerce: The Hammersley Brothers

   A deep dive into why high ad spend fails to scale without a strong follow-up strategy, focusing on protecting and improving ROAS through post-click optimization.

2. 2. E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

   The EcomCrew Ecommerce Podcast

   Julian Timings discusses the evolution of Amazon PPC, comparing traditional strategies with AI-driven approaches to optimize ad spend and TACOS in 2024.

3. 3. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   A critical look at ecommerce metrics, specifically focusing on how ROAS can be a misleading indicator of actual business health and profitability.

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