Focuses on capturing the 95% of non-converting traffic using Perfect Audience's retargeting tools across devices and mobile platforms.
Focuses on capturing the 95% of non-converting traffic using Perfect Audience's retargeting tools across devices and mobile platforms.
Explores creative strategies for Facebook ads, specifically how to manage retargeting and lookalike audiences to build an efficient, automated 'ad machine.'
Luke Smith discusses 2023 trends for Meta and Google Ads, covering campaign structuring and the specific role of retargeting in converting existing website visitors.