Luke Smith, founder of Simply Converting, shares critical strategies for Meta and Google Ads in 2023. This episode is a must-listen for ecommerce operators looking to optimize their paid acquisition, understand current trends, and strategically prepare for major sales events such as Black Friday and Cyber Monday to maximize ROI.
Key takeaways
Implement a robust A/B testing framework for all ad creatives and landing pages to continuously improve conversion rates and ROAS.
Prioritize early strategic planning and budget allocation for peak shopping seasons like Black Friday and Cyber Monday, starting months in advance to secure optimal results.
Leverage advanced audience segmentation and retargeting tactics on Meta and Google Ads to deliver highly relevant campaigns and reduce customer acquisition costs.
Focus on compelling ad creatives and messaging that directly address customer pain points and highlight product value, as these are key drivers of conversion in competitive ad landscapes.
In this episode we talk all things Meta and Google Ads with founder of Simply Converting, Luke Smith. Luke has worked with some great brands such as Tom Ford, Qantas, MTV, McDonalds and Audible. We discuss what is working for paid acquisition in 2023, the trends he is seeing and forecasts for the rest of 2023, and how brands can set themselves up for a big Black Friday/Cyber Monday in 2023 by doing the work early. You can find more info on Luke by connecting with him on Linkedi...
Frequently asked about this episode
What does this episode say about e-commerce growth strategy?
Implement a robust A/B testing framework for all ad creatives and landing pages to continuously improve conversion rates and ROAS.
What does this episode say about paid acquisition?
Prioritize early strategic planning and budget allocation for peak shopping seasons like Black Friday and Cyber Monday, starting months in advance to secure optimal results.
What does this episode say about performance marketing?
Leverage advanced audience segmentation and retargeting tactics on Meta and Google Ads to deliver highly relevant campaigns and reduce customer acquisition costs.
What does this episode say about e-commerce growth strategy?
Focus on compelling ad creatives and messaging that directly address customer pain points and highlight product value, as these are key drivers of conversion in competitive ad landscapes.
