Shopify's VP of Retail discusses 'Unified Commerce,' focusing on the deep integration of online and physical retail through POS, inventory, and identity systems.
Shopify's VP of Retail discusses 'Unified Commerce,' focusing on the deep integration of online and physical retail through POS, inventory, and identity systems.
Explores new Shopify features including agentic search and specific retail integration tools to bridge the gap between digital discovery and physical store sales.
Discusses the integration of digital and physical retail experiences, focusing on in-store technology and how to create seamless omnichannel customer journeys.