Restaurant Marketing

Answer

Caleb Pearson, VP at McDonald's, discusses digital transformation, their app strategy, and using digital tools to keep restaurant customers returning.

Source: 340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s on Retail Gets Real.

Top episodes

1. 1. 340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s

   Retail Gets Real

   Caleb Pearson, VP at McDonald's, discusses digital transformation, their app strategy, and using digital tools to keep restaurant customers returning.

2. 2. A Food Truck’s Drive For Multimillion Revenue and Multichannel Success

   Shopify Masters

   Mathew Carver of The Cheese Bar discusses scaling a food brand from a single truck to multiple restaurant locations and retail success.

3. 3. Pizza In The Post: How Pizza Pilgrims Moved Their Restaurants Online

   Shopify Masters

   Thom Elliot of Pizza Pilgrims shares how they moved their restaurant brand online with mailable kits and maintained brand identity during the shift.

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