Pizza In The Post: How Pizza Pilgrims Moved Their Restaurants Online
Shopify Masters · with Thom Elliot · August 11, 2020 · 55 min
Summary
In this episode, Thom Elliot of Pizza Pilgrims shares how their restaurant chain successfully pivoted during the pandemic to launch "Pizza in the Post," a mailable pizza kit service. He details the innovative process of adapting a physical restaurant experience to a direct-to-consumer e-commerce model using Shopify, covering logistical challenges, brand continuity, and team engagement. This episode is a compelling case study in resilience and digital transformation for any food business considering an online expansion.
Key takeaways
To adapt a perishable food business for e-commerce, prioritize rigorous testing of ingredients and packaging to ensure product quality upon arrival, focusing on cold chain logistics and efficient order processing.
Leverage existing brand recognition in marketing new DTC offerings while developing specific digital strategies like social media and email marketing to reach online customers effectively.
Utilize platforms like Shopify for seamless online storefront creation, inventory management across channels, and efficient order fulfillment, even for complex products like perishable food kits.
Implement proactive employee retention strategies and foster team engagement during business pivots to maintain service standards and adapt to new operational models.
For businesses transitioning online, actively seek opportunities for growth and diversification beyond the initial e-commerce offering, as new channels can open unforeseen possibilities.
In this episode of Shopify Masters, we chat with Thom Elliot of Pizza Pilgrims on how they created mailable pizza kits, established employee retention programs, and are planning for the future.
What does this episode say about shopify & ecommerce platforms?
To adapt a perishable food business for e-commerce, prioritize rigorous testing of ingredients and packaging to ensure product quality upon arrival, focusing on cold chain logistics and efficient order processing.
What does this episode say about dtc strategy?
Leverage existing brand recognition in marketing new DTC offerings while developing specific digital strategies like social media and email marketing to reach online customers effectively.
What does this episode say about supply chain & operations?
Utilize platforms like Shopify for seamless online storefront creation, inventory management across channels, and efficient order fulfillment, even for complex products like perishable food kits.
What does this episode say about founder & leadership?
Implement proactive employee retention strategies and foster team engagement during business pivots to maintain service standards and adapt to new operational models.
What does this episode say about shopify & ecommerce platforms?
For businesses transitioning online, actively seek opportunities for growth and diversification beyond the initial e-commerce offering, as new channels can open unforeseen possibilities.
